Digital Marketing

Digital marketing is where marketing meets digital media, such as the internet, social media, cell phones and video games. Digital marketing covers activities such as search engine optimization, viral marketing, web analytics, social network marketing, experiment-based market research, and reputation management. Majoring in digital marketing and marketing is not permitted.

Prerequisites for all courses must be met. Students not enrolled in the College of Business BBA program cannot elect more than 30 credit hours in courses offered by the College of Business. BBA students must complete 12 credits outside their major to earn a minor.

Dearborn Discovery Core Requirement

The minimum passing grade for a Dearborn Discovery Core (DDC) course is 2.0. The minimum GPA for the program is 2.0. In addition, the DDC permits any approved course to satisfy up to three credit hours within three different categories. Please see the General Education Program: The Dearborn Discovery Core section for additional information.

Foundational Studies

Written and Oral Communication (GEWO) – 6 Credits

Upper Level Writing Intensive (GEWI) – 3 Credits

Quantitative Thinking and Problem Solving (GEQT) – 3 Credits

Critical and Creative Thinking (GECC) – 3 Credits

Areas of Inquiry

Natural Science (GENS) – 7 Credits

  • Lecture/Lab Science Course
  • Additional Science Course

Social and Behavioral Analysis (GESB) – 9 Credits

Humanities and the Arts (GEHA) – 6 Credits

Intersections (GEIN) – 6 Credits

Capstone

Capstone (GECE) – 3 Credits

Business Administration Core Requirements

BA 300Career Planning & Develop1
BA 320Proj Mgmt & Leadership Skills3
BA 330Managerial Communication3
BA 400Corporate Responsibility3
BE 401Managerial Economics3
BPS 451Strategic Management3
FIN 401Corporate Finance3
LE 452The Legal Environment of Bus3
Select one of the following:3-4
Info Systems in Management
Accounting Information Systems
and Accounting Info Sys Lab 1
MKT 352Mktg Principles and Policies3
OB 354Behavior in Organization3
Total Credit Hours31-32
1

Note: ACC 380/ACC 381 is a requirement for students pursuing an Accounting major.

Major Requirements

Required
MKT 363Digital Consumer Srch&Mktg3
MKT 454Marketing Research3
MKT 455E-tailing and Retailing3
MKT 458Comm Strategy & New Media3
MKT 463Digital Analytics&Content Mktg3
Select two courses from the following:6
Understanding Customers
Marketing Management
Glbl Mrkting&Consumr Cultre
Database Systems I
Managing Elec Commerce Syst
Advanced Computer Applications
Total Credit Hours21

Digital Marketing Minor

MKT 352Mktg Principles and Policies3
MKT 363Digital Consumer Srch&Mktg3
MKT 463Digital Analytics&Content Mktg3
Select two courses from the following:6
Marketing Research
E-tailing and Retailing
Comm Strategy & New Media
Research: Marketing
Total Credit Hours15