Digital Marketing

Digital marketing is where marketing meets digital media, such as the internet, social media, cell phones and video games. Digital marketing covers activities such as search engine optimization, viral marketing, web analytics, social network marketing, experiment-based market research, and reputation management. Majoring in digital marketing and marketing is not permitted.

 In addition to major requirements, students must complete the BBA Degree Requirements.

Major Requirements

Required
MKT 363Digital Consumer Srch&Mktg3
MKT 454Marketing Research3
MKT 455E-tailing and Retailing3
MKT 458Advertising3
MKT 463Digital Analytics&Content Marketing3
Select two courses from the following:6
Data Mining for Bus Intel
Database Systems I
IT Strategy: Disrupting Norms
Advanced Computer Applications
Understanding Customers
Marketing Management
Glbl Mrkting&Consumr Cultre
Digital Communication Strategy
Total Credit Hours21

Digital Marketing Minor

MKT 352Mktg Principles and Policies3
MKT 363Digital Consumer Srch&Mktg3
MKT 463Digital Analytics&Content Marketing3
Select two courses from the following:6
Marketing Research
E-tailing and Retailing
Advertising
Research: Marketing
Total Credit Hours15

Learning Goals

Goal 1

Students will be knowledgeable about the business disciplines.

Objective: Students will demonstrate knowledge of fundamental business content.

Goal 2

Students will be effective communicators.

Objectives:

1.  Students will communicate effectively in writing.

2.  Students will produce professional quality oral presentations.

Goal 3

Students will be effective team members.

Objective: Students will collaborate effectively in teams.

Goal 4

Students will be competent in the application of technology.

Objective: Students will apply technological tools to business situations.

Goal 5

Students are able to understand and integrate knowledge across diverse disciplines, cultures, and context.

Objectives:

  1. Students are able to demonstrate knowledge, skills, and attributes needed to understand diverse local or global contexts.
  2. Students are able to critically evaluate the values, processes, technologies or structures that may create a just and sustainable society.
  3. Students are able to creatively integrate theory and practice from across disciplines or from experiences outside of the classroom to address complex questions.

Goal 6

Students will be knowledgeable about ethical principles and their application.

Objectives:

1. Students will demonstrate understanding of academic integrity in their coursework.

2. Students will identify an ethical dilemma and apply an ethics model or framework to propose and defend a resolution.

Goal 7 

Students will apply critical thinking skills to business situations.

Objective: Students will analyze business situations and recommend managerial responses.