Digital Marketing

Digital marketing is where marketing meets digital media, such as the internet, social media, cell phones and video games. Digital marketing covers activities such as search engine optimization, viral marketing, web analytics, social network marketing, experiment-based market research, and reputation management. Majoring in digital marketing and marketing is not permitted.

Prerequisites for all courses must be met. Students not enrolled in the College of Business BBA program cannot elect more than 30 credit hours in courses offered by the College of Business.

Dearborn Discovery Core Requirement

The minimum GPA for the program is 2.0. In addition, the DDC permits any approved course to satisfy up to three credit hours within three different categories. Please see the General Education Program: The Dearborn Discovery Core section for additional information.

Foundational Studies

Written and Oral Communication (GEWO) – 6 Credits

Upper Level Writing Intensive (GEWI) – 3 Credits

Quantitative Thinking and Problem Solving (GEQT) – 3 Credits

Critical and Creative Thinking (GECC) – 3 Credits

Areas of Inquiry

Natural Science (GENS) – 7 Credits

  • Lecture/Lab Science Course
  • Additional Science Course

Social and Behavioral Analysis (GESB) – 9 Credits

Humanities and the Arts (GEHA) – 6 Credits

Intersections (GEIN) – 6 Credits


Capstone (GECE) – 3 Credits

Business Administration Core Requirements

BA 300Career Planning & Develop1
BA 320Proj Mgmt & Leadership Skills3
BA 330Managerial Communication3
BA 400Corporate Responsibility3
BE 401Managerial Economics3
BPS 451Strategic Management3
DS 302Advanced Business Statistics3
FIN 401Corporate Finance3
Select one of the following:3-4
ISM 310Info Systems in Management3
Accounting Information Systems
and Accounting Info Sys Lab 1
LE 253Business Law3
MKT 352Mktg Principles and Policies3
OB 354Behavior in Organization3
OM 300Intro to Operations Management3
Total Credit Hours40-41

Major Requirements

MKT 363Digital Consumer Srch&Mktg3
MKT 454Marketing Research3
MKT 455E-tailing and Retailing3
MKT 458Advertising3
MKT 463Digital Analytics&Content Mktg3
Select two courses from the following:6
Data Mining for Bus Intel
Database Systems I
IT Strategy: Disrupting Norms
Advanced Computer Applications
Understanding Customers
Marketing Management
Glbl Mrkting&Consumr Cultre
Digital Comm Strategy
Total Credit Hours21

Digital Marketing Minor

MKT 352Mktg Principles and Policies3
MKT 363Digital Consumer Srch&Mktg3
MKT 463Digital Analytics&Content Mktg3
Select two courses from the following:6
Marketing Research
E-tailing and Retailing
Research: Marketing
Total Credit Hours15