The Certificate in Public Relations (PR) offers students practical training in the contemporary skills of public relations.
For communication majors, it provides an ideal way to complement their broad-based study of communication with the practical skills necessary for entry level work in public relations.
This certificate is also open to all majors across campus, and provides a useful toolkit that will be an excellent complement for any major in liberal arts, business, education, or engineering. The addition of a public relations certificate to these areas highlights the practical skills necessary for a variety of careers in the business, non-profit, or government sector.
By the time students complete the PR certificate they should have met the following program goals:
- Understanding the history and evolution of the public relations field.
- Understanding public relations principles as applicable to a variety of contexts and publics.
- Appreciating the ethical dimensions of public relations practice.
- Writing public relations materials using a variety of traditional and new tools, including social media applications.
- Applying public relations principles in analyzing a variety of situations in multiple cultural contexts.
- Integrating the theory and practice of public relations in multiple contexts.
|Public Relations Principles|
|Social Media for PR|
|Public Relations Campaigns|
|Select two courses from the following:||6|
|Beginning Digital Design|
|Intro to Digital Photography|
|Communication Research Methods|
|Fundamentals of Journalism|
|Total Credit Hours||15|
Notes Regarding PR Certificate Program:
- A minimum 2.0 cumulative GPA and a minimum of twelve earned hours completed at UM-Dearborn are required for admission to the program.
- A maximum of two transfer courses (six credit hours) may count toward the PR Certificate.
- A minimum 2.0 GPA in the courses counting toward the PR Certificate and minimum 2.0 cumulative GPA are required at the time of graduation and/or posting of the certificate.