Digital Marketing

Digital marketing is where marketing meets digital media, such as the internet, social media, cell phones and video games. Digital marketing covers activities such as search engine optimization, viral marketing, web analytics, social network marketing, experiment-based market research, and reputation management. Majoring in digital marketing and marketing is not permitted.

 In addition to major requirements, students must complete the BBA Degree Requirements.

Dearborn Discovery Core (General Education)

All students must satisfy the University’s Dearborn Discovery Core requirements, in addition to the requirements for the major.  

Major Requirements

Required
MKT 363Digital Consumer Srch&Mktg3
MKT 454Marketing Research3
MKT 455E-tailing and Retailing3
MKT 458Advertising3
MKT 463Digital Analytics&Content Marketing3
Select two courses from the following:6
DS 310
Data Mining for Bus Intel
ISM 321
Database Systems I
ISM 371
IT Strategy: Disrupting Norms
ISM 382
Advanced Computer Applications
MKT 382
Understanding Customers
MKT 402
Marketing Management
MKT 457
Glbl Mrkting&Consumr Cultre
MKT 460
Digital Communication Strategy
Total Credit Hours21

Digital Marketing Minor

MKT 352Mktg Principles and Policies3
MKT 363Digital Consumer Srch&Mktg3
MKT 463Digital Analytics&Content Marketing3
Select two courses from the following:6
MKT 454
Marketing Research
MKT 455
E-tailing and Retailing
MKT 458
Advertising
MKT 498
Research: Marketing
Total Credit Hours15

Learning Goals

The following Learning Goals have been developed by the faculty in the College of Business. These goals describe what we want all of our students to know and be able to accomplish upon graduation.

  1. Students will be knowledgeable about the business disciplines.
  2. Students will be effective communicators.
  3. Students will be effective team members.
  4. Students will be competent in the application of technology.
  5. Students are able to understand and integrate knowledge across diverse disciplines, cultures, and context.
  6. Students will demonstrate critical thinking skills to solve business problems.